Case studies social media

Mercedes wanted to reach out to the younger audience so they hired five top Instagram photographers to each take the wheel of a new Mercedes CLA.

social media case study assignment

Which is what social media is about, after all. By adding collaborators to this effort, they were able to reach new, but still highly relevant, audiences. Pain points and challenges: What is the customer frustrated with? Key Takeaways These seven businesses are using social media in different ways, yet each one is seeing demonstrable growth through smart social media marketing.

Nutella is just a chocolate spread yet they manage to have fun with it.

Social media marketing case studies pdf

Here are a few lessons we can all learn: Social media is highly visual—take advantage of photos and videos. This educates the reader and provides lead gen data on the back end to Freshbooks, which can help them better understand their audience demographic, common needs, etc. All of their images and products reinforce this through the idea of fueling the Evian baby inside which, of course, needs to drink Evian water. They help marketers quantify their most successful material and that of their competitors to ensure their efforts are as successful as possible. They have developed a highly sophisticated YouTube page that is worth studying. Each post receives high engagement, between 3, and 14, Instagram likes. Every business is different and targets a different audience. It helps make the process transparent for everyone and works towards a consistent model of social media publishing. There are 17 tracks of content available from the world's top marketing pros! Evian has connected their various platforms on YouTube—all while reinforcing their core message. Do you, or could you, have a bit more fun with your brand? Sammy's has created several videos in conjunction with local news agencies.

The follow-through is lacking, and as a result, only a small portion of the potential audience for this stellar content is reached. The benefit of this for the brand was that it helped them learn about the preferences and habits of their Twitter followers while also sparking a conversation about products available through their site.

Case studies on new media

Here are a few lessons we can all learn: Social media is highly visual—take advantage of photos and videos. This tells a story that they are always delivering and that is the key message we take away. They have developed a highly sophisticated YouTube page that is worth studying. Use subgroups to identify interests and needs of your audience—and allow them to connect based on a narrower interest set. Can you do a competition that gets people trying out your product first? Sharpie makes a subtle double-play on their blog. Boston Content Marketers behind the scenes at Boston Content know that contests have the highest conversion rate of all content types—so when it comes to event promotion, they create interactive experiences with contests. Some advantages of creating a LinkedIn group: You can advertise directly to the audience once a week, with a high open rate. Key Takeaways These seven businesses are using social media in different ways, yet each one is seeing demonstrable growth through smart social media marketing. After research, we begin to work on a content calendar. Showcase your customers—this greatly increases engagement. Here are some of the posts with engagement: Here is a review that their brand manager left for us: It is safe to say that whatever we did worked, right? But what? This is was the result of careful planning and past experiences.

Some advantages of creating a LinkedIn group: You can advertise directly to the audience once a week, with a high open rate. To entice readers a bit more, they use a preview image of the actual assessment within the post rather than a stock image.

After only one call, Malik identified that LYFE was the company he trusted and we launched his social media management campaign.

In one instance seen belowthey created a quiz to source leads.

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7 Creative Social Media Marketing Mini Case Studies : Social Media Examiner